Every brand has its own way of standing out.
For iQOO, it’s not just about performance — it’s about creating an experience you can truly feel. In a highly competitive market, iQOO didn’t just show up. We helped position it where it belongs — at the forefront of gamers’ hands.
With ORCA, this was never just a campaign.
It became a movement, built together with the trOOpers.
Because in gaming, performance isn’t optional — it’s everything.
And when technology shows up in every moment,
the experience becomes more than functional — it becomes powerful and #AmaZin9.
More about this project
iQOO
2024
We believe the best technology is the kind you can feel in everyday life.
Through iQOO, high performance, long-lasting battery, and precision camera
were translated into content that captures real moments —
and brings every experience back to life.
Because behind every visual,
there’s always a story waiting to be told.
Jakarta was fierce.
Bandung was expressive.
Surabaya was loud and loyal.
Makassar was unstoppable.
What started as simple meet-ups
quickly turned into community rituals.
The story was no longer ours —
it belonged to them.
Through memes, reels, and real moments from real players,
the community took control. They didn’t just play — they performed.
And the energy?
You can see it in every moment.
