We see how the dynamic rhythm of Gen Z’s life demands energy that’s always ready, anytime, anywhere. That’s where Gen Zero Zone comes in: a space embedded in their daily lives, from campuses to their favorite hangout spots.
Transforming the message from just an isotonic drink
into a more immersive, lived experience.
A spirit to stay active, stay focused, and stay on in every moment.
#GenZeroZone
More about this project
100PLUS
2025
For Gen Z, energy isn’t just about a drink.
It’s an experience.
That’s why we brought Gen Zero Zone directly into their everyday lives.
Showing up as pop-up events across campuses and hangout spots, it becomes a space to recharge, connect, and enjoy the moment together.
A place where brand, energy, and Gen Z lifestyle meet in one shared vibe.
The story of Gen Zero Zone lives within Gen Z’s everyday moments.
Through continuous updates around the pop-up events—from location info and on-ground activities to the moments they can experience firsthand.
Everything is designed to stay close and relevant, even in between their daily scrolling.
Because for us, energy doesn’t only exist on-site.
It also fuels their moments, wherever they are.
