For the longest time, parenting has often been seen through one lens that it’s mostly a mother’s role. But behind every growing child, there’s always more than one heartbeat shaping their world.
“Amazing Dad” was born from a simple truth:
that fatherhood is not just about providing, but about being present in the smallest, most everyday moments.
From learning how to change a diaper, to calming a midnight cry, to sharing laughter in between these moments may seem small, but they leave the biggest impact.
Because when dads show up, children grow up differently.
Stronger, more loved, and more complete.
And sometimes, being an amazing dad doesn’t start with something big. It starts with simply being there.
#AmazingDad
More about this project
Baby Happy
2024
It started with a question:
What if we could bring dads together, not just as individuals but as a movement?
Across Indonesia, hundreds of fathers stepped forward, many doing something they may have never done before such changing diapers, side by side, together.
Not because they had to.
But because they wanted to learn, to try, and to be more involved.
What unfolded was more than just an activity.
It became a powerful symbol of shifting roles, breaking norms, and redefining what fatherhood looks like today.
1,000 dads.
One shared moment.
A new milestone recorded by MURI.
But beyond the record, what truly mattered was this:
a new generation of fathers, ready to show up hands-on, present, and proud.
Some moments in parenting don’t come with instructions.
They just happen quietly, in the middle of everyday life.
A quick diaper change before heading out.
A small giggle that turns into laughter.
A little pause in between busy routines.
These are the moments where parents learn, adapt, and grow — together.
Through Baby Happy’s digital journey, we don’t just share content.
We become part of these everyday stories.
Offering simple tips, gentle guidance, and relatable moments
that help both moms and dads feel a little more confident each day.
Because parenting isn’t about getting everything right.
It’s about showing up, learning along the way,
and being there, even in the smallest moments.
And in those moments,
an amazing dad begins to take shape.
