While ASTEC collaboration with ‘Mickey & Friends’ was created to bring together energy, style, and a sense of joy that feels close to everyday life.
Through this collaboration, ORCA developed the communication line “Auto Keren Bareng Sahabat” as a simple but meaningful way to capture the spirit of the collection. It is not only about looking good, but also about celebrating togetherness, playful confidence, and the fun of showing up with your favourite companions by your side.
More than just a fashion statement, this line was made to celebrate togetherness, playful energy, and the joy of showing up in style with your favourite companions.
A simple line with a story people can instantly feel. ✨
More about this project
Astec
2025
We brought this collaboration to life end-to-end, from main KV production to offline experience, blending sporty lifestyle with pop culture across every touchpoint.
Scaled to millions, reaching 14M+ impressions and 5.8M+ accounts on Instagram. A campaign built to connect, engage, and deliver 🚀
With 20 KOLs bringing their own voice and style, this activation expanded the story across different audiences and platforms.
More than just reach, it’s about creating moments people can truly connect with
