It started with a drive to build Barakat as a halal toothpaste brand that stays relevant in everyday life.
We see that trust doesn’t only come from function, but from confidence in making the right choice. From there, we shaped a communication approach that is simple, yet meaningful.
Transforming the message from just product benefits
into a sense of assurance in every smile.
A belief that healthy teeth are not only the result of care,
but also the result of choosing right from the start.
#GigiSehatYakinBarakat
More about this project
Barakat
2023-2024
Starting from a simple belief that Barakat should live actively within the digital habits of its audience.
We explored how social media can become a platform for continuous engagement through interactive campaigns, digital activations, and real-time participation.
From giveaways, challenges, to shareable moments, each activity is designed to invite audiences to be part of the experience.
Transforming communication from just content
into active participation.
A digital presence that doesn’t just appear,
but interacts, involves, and stays relevant every day.
#GigiSehatYakinBarakat
Starting from a belief that strong communication begins with a clear and consistent visual direction.
We developed a digital art direction that reflects Barakat’s natural, halal, and trustworthy values. Translated into clean, fresh, and relatable visuals.
From color palette, typography, to content layout. Each element is crafted to create a cohesive and recognizable presence across platforms.
Transforming visuals from just aesthetics
into a unified brand identity.
A digital look that doesn’t just capture attention,
but builds familiarity and trust over time.
#GigiSehatYakinBarakat
