There’s no one way to enjoy Chupa Chups 😉
With “Asikin Pakai yang Awsem”, everyone gets to show their own style,bite it, twist it, share it, or play with it…
Because one candy can turn into a hundred fun expressions.
Making every moment more playful, more personal, and of course… more Awsem!
So, how do you enjoy your Chupa Chups? 😏
More about this project
Chupa Chups
2025
The extruded jelly was ready for its moment to shine, and we made it Awsem.
Through “Asikin Pakai yang Awsem,” we helped turn Chupa Chups into more than just candy, creating fun, playful, and shareable moments people could enjoy together.
hours, made even more exciting with Zee Asadel joining the fun. 💖
And the excitement kept going.
Our Instagram community also grew from 14,027 to 14,429 followers.
Because with Chupa Chups, every moment can be #ForeverFUN
Everyone knows the iconic lollipop from Chupa Chups… but that’s just the beginning. 👀.
We brought the spotlight to their extruded jelly—unlocking its potential as the next “awsem” favorite.
With “Asikin Pakai yang Awsem,” we transformed a simple gummy into a fun, shareable experience—highlighting playful ways to enjoy it and turning everyday moments into something more exciting with friends. 🙌🏻
