In an increasingly competitive beverage category, DayDay needed a communication approach that could build a more personal connection with its audience.
By understanding the lifestyle of today’s generation, we developed a communication strategy built around the brand’s core strength, the authentic taste of Asian beverages.
From this insight came #AutentikdiSetiapRasa, a communication idea that celebrates the diversity of flavors while inviting audiences to express themselves authentically.
More about this project
Dayday
2025
The spirit of #AutentikdiSetiapRasa was then translated into a series of Creative CGI content that combines DayDay products with iconic Indonesian landscapes and cultural elements.
This visual exploration highlights the character of each flavor in a more imaginative and refreshing way, while also serving as a teaser for the next phase of the DayDay campaign.
Through the #AutentikdiSetiapRasa campaign, we developed a content strategy tailored to the character of each platform.
On Instagram, content that leverages visual trends and Gen Z language helped create communication that feels more relatable.
On TikTok, the comedy series “Warga +62 Mah Gitu” delivered light storytelling that kept audiences coming back for the next episode.
This approach helped expand the brand’s reach while driving significant growth in engagement and audience.
